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Author Parente, Donald.
Title Advertising campaign strategy : a guide to marketing communication plans.
Publication Info Mason, Ohio : Thomson/South-Western, c2004.
Edition 3rd ed.


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Descript 404p.
Edition 3rd ed.
ISBN 0324271905
 Click on the terms below to find similar items in the catalogue
Author Parente, Donald.
Subject Advertising campaigns.
Communication in marketing.
Descript 404p.
Edition 3rd ed.
ISBN 0324271905
Author Parente, Donald.
Subject Advertising campaigns.
Communication in marketing.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5837 P2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5837 P2  8 WEEK LOAN  AVAILABLE

Subject Advertising campaigns.
Communication in marketing.
Descript 404p.
ISBN 0324271905
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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