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SUBJECTS (151-200 of 317)
Marketing
151
Mark
  Financial services marketing.
Harrison, Tina S.
London : Pearson Education Limited, 2000.   		2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HG 173 H3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HG 173 H3  8 WEEK LOAN  AVAILABLE
152
Mark
  The Financial Times guide to marketing : from advertising to Zen.
Ambler, Tim.
London : FT Prentice Hall, 1996.   		1996
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 A4  8 WEEK LOAN  AVAILABLE
153
Mark
  The Financial Times marketing casebook.
Wright, Sheila.
London : Pitman Publishing, 1997.   		1997
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  380.1 WRI  UNTIL CLOSING  ASK at the Reading Room
154
Mark
  Finding and using product information : from trade catalogues to computer systems

Aldershot : Gower, 1986.   		1986
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 3rd Floor  TS 155 F4  8 WEEK LOAN  AVAILABLE
155
Mark
  Foundation marketing
Hill, Elizabeth, 1960-
Harlow : Financial Times Prentice Hall, 2004.   		2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 H6  8 WEEK LOAN  AVAILABLE
156
Mark
  Foundations of marketing
Jobber, David, 1947-
London : McGraw-Hill, c2003.   		c2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  HF 5415 J6  UNTIL CLOSING  ASK at the Reading Room
157
Mark
  Foundations of marketing
Jobber, David, 1947-
Maidenhead : McGraw-Hill Higher Education, c2009.   		c2009
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  HF 5415 J6  UNTIL CLOSING  ASK at the Reading Room
158
Mark
  Foundations of marketing
Groucutt, Jon.
Basingstoke ; New York : Palgrave Macmillan, 2005.   		2005
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415 G8  4 WEEK LOAN  AVAILABLE
159
Mark
  Foundations of marketing
Fahy, John, 1962-
Maidenhead : McGraw-Hill Education, c2012.   		c2012
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415 J6  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415 J6  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415 J6  4 WEEK LOAN  AVAILABLE
Click to view copies/volumes at all libraries
160
Mark
  Foundations of marketing
Fahy, John, 1962-
London : Mcgraw-Hill, 2015.   		2015
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415 J6  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415 J6  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415 J6  4 WEEK LOAN  AVAILABLE
Click to view copies/volumes at all libraries
161
Mark
  Free : how today's smartest businesses profit by giving something for nothing
Anderson, Chris, 1961-
New York : Hyperion, c2010.   		c2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415 A5  4 WEEK LOAN  AVAILABLE
162
Mark
  The fundamentals and practice of marketing
Wilmshurst, John.
Oxford : Butterworth-Heinemann, 2002.   		2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 W7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 W7  8 WEEK LOAN  AVAILABLE
163
Mark
  Fundamentals of marketing
Stone, Marilyn A.
London : Routledge, 2007.   		2007
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 S8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 S8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 S8  8 WEEK LOAN  AVAILABLE
164
Mark
  Geography of marketing.
Beaujeu-Garnier, Jacqueline.
London : Longman, 1979.   		1979
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 1025 B3  8 WEEK LOAN  AVAILABLE
165
Mark
  Getting more business : use proven marketing techniques and get business coming to you.
Sheridan, Sallyann.
Oxford : How To Books, 1999.   		1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.802 SHE  UNTIL CLOSING  ASK at the Reading Room
166
Mark
  Global marketing management.
Keegan, Warren J.
New Jersey : Prentice Hall International, 1995.   		1995
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.802 KEE  UNTIL CLOSING  ASK at the Reading Room
167
Mark
  Global marketing strategy
Chee, Harold.
London : Financial Times Pitman Publishing, 1998.   		1998
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 1416 C5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 1416 C5  8 WEEK LOAN  AVAILABLE
168
Mark
  Guide to current research/ Institute of Grocery Distribution.
Institute of Grocery Distribution.
Watford : Institute of Grocery Distribution, Research Department.   		 
PERIODICAL
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL basement journals  q HF 5415.2 I59  1975  7 DAYS  ASK at the Reading Room
169
Mark
  The handbook for focus group research.
Greenbaum, Thomas L.
New York : Lexington Books, 1993.   		1993
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.2 G7  8 WEEK LOAN  AVAILABLE
170
Mark
  Handbook of consumer motivations : the psychology of the world of objects.
Dichter, Ernest.
New York : McGraw-Hill, 1964.   		1964
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.3 D5  8 WEEK LOAN  AVAILABLE
171
Mark
  The handbook of international marketing communications

Oxford : Blackwell, 2000.   		2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.123 H2  8 WEEK LOAN  AVAILABLE
172
Mark
  Handbook of marketing research
Ferber, Robert.
New York : McGraw-Hill, 1974.   		1974
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.2 F3  8 WEEK LOAN  AVAILABLE
173
Mark
  Handbook of physical distribution management

London : Gower Press, 1976.   		1976
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.7 H2  8 WEEK LOAN  AVAILABLE
174
Mark
  Handbook of political marketing

Thousand Oaks, Calif. : Sage, 1999.   		1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 4th Floor  JF 2112 C3 H2  8 WEEK LOAN  AVAILABLE
175
Mark
  Handbook of research on gender and marketing

Cheltenham, England ; Northampton, Massachusetts : Edward Elgar Publishing, 2019. -Access this resource online 		2019
EBOOKS
176
Mark
  How to conduct consumer and opinion research : the sampling survey in operation.
Blankenship, Albert Breneman, 1914-
New York : Harper, 1946.   		1946
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 B6  8 WEEK LOAN  AVAILABLE
177
Mark
  How to handle customer complaints : company guide to customer relations and consumer rights.
Moore, Chris.
Epping : Gower Press, 1975.   		1975
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5437.3 M8  8 WEEK LOAN  AVAILABLE
178
Mark
  The human equation in marketing research.
Leonhard, Dietz.
New York : American Management Assoc., 1967.   		1967
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.2 L5  8 WEEK LOAN  AVAILABLE
179
Mark
  IMC : the next generation : five steps for delivering value and measuring returns using market commu
Schultz, Don E.
New York : McGraw-Hill, c2004.   		c2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 S3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 S3  8 WEEK LOAN  AVAILABLE
180
Mark
  Innovation in marketing : 11th, Marketing Theory Seminar, May 1973.
University of Strathclyde. Department of Marketing. Marketing Theory Seminar, 11th, 1973.
Glasgow : University of Strathclyde, 1973.   		1973
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5415 U5  8 WEEK LOAN  AVAILABLE
181
Mark
  Instructor's manual to accompany 'Principles and practice of marketing'.
Jobber, David, 1947-
Maidenhead : McGraw-Hill Book Company, 1995.   		1995
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  OS 658.8 JOB  4 WEEK LOAN  AVAILABLE
182
Mark
  Insult or injury? : the marketing and advertising of British food and drug products in the Third Wor
Medawar, Charles.
London : Social Audit., 1979.   		1979
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 9018 D4 M4  8 WEEK LOAN  AVAILABLE
183
Mark
  The intellectual and the market place.
Stigler, George Joseph.
London : Institute of economic affairs, 1963.   		1963
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 S8  8 WEEK LOAN  AVAILABLE
184
Mark
  International marketing.
Terpstra, Vern.
Fort Worth : Dryden Press, 1993.   		1993
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.8 TER  UNTIL CLOSING  ASK at the Reading Room
185
Mark
  International marketing strategy : selected readings

Harmondsworth : Penguin, 1973.   		1973
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 1416 I6  8 WEEK LOAN  AVAILABLE
186
Mark
  Introduction to marketing
Frain, John, 1930-
London : International Thomson Business, 1999.   		1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 F8  8 WEEK LOAN  AVAILABLE
187
Mark
  Introduction to marketing : theory and practice.
Palmer, Adrian (Adrian James), 1955-
Oxford : Oxford University Press, c2004.   		c2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415 P1  4 WEEK LOAN  AVAILABLE
188
Mark
  An introduction to spatial allocation analysis.
Scott, Allen John. author.
Washington, D.C. : Association of American Geographers, 1971.   		1971
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 4th Floor  q G 2 A85 R4(9)  8 WEEK LOAN  AVAILABLE
189
Mark
  Introductory readings in marketing.
Rhoades, E.L.
New York : McGraw-Hill, 1927.   		1927
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 R4  8 WEEK LOAN  AVAILABLE
190
Mark
  An investigation into the distribution of finished goods at Harlands of Hull.
Rose, Graham Robert.
1972.   		1972
THESIS
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Basement b  T/H 1972 M.Sc. R7  UNTIL CLOSING  ASK at the Reading Room
191
Mark
  An investigation of the delivery of finished products by Ideal-Standard Limited, Hull.
Woods, Peter.
1971.   		1971
THESIS
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Basement b  T/H 1971 M.Sc. W8  UNTIL CLOSING  ASK at the Reading Room
192
Mark
  IPC marketing manual of the United Kingdom, 1971.
International Publishing Corporation Limited.
London : International Publishing Corporation Limited, 1971.   		1971
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HA 1136 I6  8 WEEK LOAN  AVAILABLE
193
Mark
  The joyless economy : an inquiry into human satisfation and consumer dissatisfaction.
Scitovsky, Tibor.
New York : Oxford University Press, 1976.   		1976
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.3 S4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.3 S4  8 WEEK LOAN  AVAILABLE
194
Mark
  Kellogg on marketing

New York : Wiley, 2001.   		2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 K2  8 WEEK LOAN  AVAILABLE
195
Mark
  Key concepts in marketing
Blythe, Jim.
Los Angeles, Calif. ; London : SAGE, 2009. -Access this resource online 		2009
EBOOKS
196
Mark
  Key marketing skills : strategies, tools and techniques for marketing success
Cheverton, Peter.
London : Kogan Page, c2004.   		c2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.8 CHE  UNTIL CLOSING  ASK at the Reading Room
197
Mark
  Knowledge-based marketing : the twenty-first century competitive edge.
Chaston, Ian.
London : Sage Publications, 2004.   		2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 C4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 C4  8 WEEK LOAN  AVAILABLE
198
Mark
  Kotler on marketing : how to create, win, and dominate markets.
Kotler, Philip.
London : Free Press, 1999.   		1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 K8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 K8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 K8  8 WEEK LOAN  AVAILABLE
199
Mark
  The leading indicator properties of surveyed consumer attitudes and buying intentions.
Rayfuse, Bruce.
Ottawa : Bank of Canada, 1982.   		1982
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HG 2701 B21 T2(30)  8 WEEK LOAN  AVAILABLE
200
Mark
  Lessons from a chief marketing officer : what it takes to win in consumer marketing.
Kirk, Bradford C.
New York : McGraw-Hill, c2003.   		c2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 K5  8 WEEK LOAN  AVAILABLE
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