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SUBJECTS (51-100 of 317)
Marketing
51
Mark
  Basic marketing : principles and practice.
Cannon, Tom.
London : Cassell, 1996.   		1996
BOOK
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 BJL Teaching Reserve  658.8 CAN  UNTIL CLOSING  ASK at the Reading Room
52
Mark
  Beating low cost competition : how premium brands can respond to cut-price rivals
Ryans, Adrian B., 1945-
Chichester ; Hoboken, N.J. : John Wiley & Sons, c2009.   		c2009
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.15 R9  8 WEEK LOAN  AVAILABLE
53
Mark
  Beyond traditional marketing : innovations in marketing practice
Kashani, Kamran.
Chichester : Wiley, 2005.   		2005
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 K1  8 WEEK LOAN  AVAILABLE
54
Mark
  Brand manners : how to create the self-confident organisation to live the brand
Pringle, Hamish.
Chichester : Wiley, 2001.   		2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 P9  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 P9  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 P9  8 WEEK LOAN  AVAILABLE
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55
Mark
  Brandmaps : the competitive marketing strategy game.
Chapman, Randall G.
Englewood Cliffs, N.J. : Prentice Hall, 1994.   		1994
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5415.125 C4  8 WEEK LOAN  AVAILABLE
56
Mark
  Brands : the logos of the global economy.
Lury, Celia.
London : Routledge, 2004.   		2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 L9  8 WEEK LOAN  AVAILABLE
57
Mark
  British tastes : an enquiry into the likes and dislikes of the regional consumer.
Allen, David Elliston.
London : Hutchinson, 1968.   		1968
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HN 385 A4  8 WEEK LOAN  AVAILABLE
58
Mark
  Business marketing : connecting strategy, relationships, and learning.
Dwyer, F. Robert.
New York : McGraw-Hill, 2001.   		2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415 D9  4 WEEK LOAN  AVAILABLE
59
Mark
  The business marketing course : managing in complex networks
Ford, David, 1944-
Chichester : Wiley, 2002.   		2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 F6  8 WEEK LOAN  AVAILABLE
60
Mark
  The business marketing course : managing in complex networks

Chichester : John Wiley & Sons, c2006.   		c2006
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 F6  8 WEEK LOAN  AVAILABLE
61
Mark
  Business monitor : wholesaling.
Central Statistical Office.
London : HMSO, 1987-1995.   		1995
PERIODICAL
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL basement journals  q HF 5415 C3  1985  NOT FOR LOAN  LIB USE ONLY
 BJL basement journals  q HF 5415 C3  1986  NOT FOR LOAN  LIB USE ONLY
 BJL basement journals  q HF 5415 C3  1987  NOT FOR LOAN  LIB USE ONLY
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62
Mark
  Business to business marketing : a value-driven approach.
Biemans, Wim G.
London : McGraw-Hill, 2010.   		2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.1263 B5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.1263 B5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.1263 B5  8 WEEK LOAN  AVAILABLE
63
Mark
  Case studies in corporate planning
Society for Long Range Planning.
London : Pitman, 1973.   		1973
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 2741 C3  8 WEEK LOAN  AVAILABLE
64
Mark
  Cases in consumer behavior
Blackwell, Roger D.
New York : Holt,Rinehart and Winston, 1969.   		1969
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.32 B6  8 WEEK LOAN  AVAILABLE
65
Mark
  The changing pattern of distribution
Stacey, Nicholas Anthony Howard.
London : Business Publications, 1958.   		1958
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 S7  8 WEEK LOAN  AVAILABLE
66
Mark
  Cheap : the real cost of the global trend for bargains, discounts & customer choice
Bosshart, David.
London : Kogan Page, 2006.   		2006
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  339.47 BOS  4 WEEK LOAN  AVAILABLE
 BJL Reading Room Mezzanine  339.47 BOS  4 WEEK LOAN  AVAILABLE
67
Mark
  Comparative management and marketing : texts and readings.
Boddewyn, J. J. (Jean J.)
Glenview : Scott Foresman, 1969.   		1969
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 31 B6  8 WEEK LOAN  AVAILABLE
68
Mark
  Competition and consumer protection.
Swann, Dennis.
Harmondsworth : Penguin, 1979.   		1979
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 1436 S9  8 WEEK LOAN  AVAILABLE
69
Mark
  Competition and consumer protection.
Swann, Dennis.
Harmondsworth : Penguin, 1979.   		1979
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 1436 S9  8 WEEK LOAN  AVAILABLE
70
Mark
  The complete marketer : 60 essential concepts for marketing excellence
McDonald, Malcolm.
London ; Philadelphia ; New Delhi : Kogan Page Limited, [2013] -Access this resource online 		2013
EBOOKS
71
Mark
  Complexity and marketing

Milton Keynes : Open University, 2001   		2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 C7  8 WEEK LOAN  AVAILABLE
72
Mark
  Computer simulation of competitive market response.
Amstutz, Arnold E.
Cambridge, Mass. : M.I.T. Press, 1967.   		1967
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.3 A5  8 WEEK LOAN  AVAILABLE
73
Mark
  A conceptual framework of a market decision process.
Golledge, Reginald G.
Iowa : U. of Iowa, 1967.   		1967
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 4th Floor  q G 2 I64 D6(4)  8 WEEK LOAN  AVAILABLE
74
Mark
  Conference proceedings of the first Conference of British Teachers of Marketing at Advance Level; Re
Conference of British Teachers of Marketing at Advanced Level, lst, Harrogate 1966.
  		 
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5415 C7  8 WEEK LOAN  AVAILABLE
75
Mark
  Conspicuous consumption : a study of exceptional consumer behaviour.
Mason, Roger S.
Farnborough : Gower, 1981.   		1981
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.3 M4  8 WEEK LOAN  AVAILABLE
76
Mark
  The consumer and the market. : Understanding society.
Open University.
Bletchley : Open University, 1972.   		1972
CASSETTE
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77
Mark
  Consumer behavior and culture : consequences for global marketing and advertising.
Mooij, Marieke K. de, 1943-
Thousand Oaks, Calif. : Sage, c2004.   		c2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.32 M8  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.32 M8  4 WEEK LOAN  AVAILABLE
78
Mark
  Consumer behavior and culture : consequences for global marketing and advertising
Mooij, Marieke K. de, 1943-
Los Angeles, Calif. ; London : Sage, c2011.   		c2011
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.32 M8  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.32 M8  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.32 M8  4 WEEK LOAN  AVAILABLE
79
Mark
  Consumer behavior & marketing strategy
Peter, J. Paul.
New York ; London : McGraw-Hill, 2010.   		2010
BOOK
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 BJL Reading Room 1st floor HDC  HF 5415.32 P4  4 WEEK LOAN  AVAILABLE
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80
Mark
  Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson.
Peter, J. Paul.
New York : McGraw-Hill, c2005.   		c2005
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.3 P4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.3 P4  8 WEEK LOAN  AVAILABLE
81
Mark
  Consumer behavior : human pursuit of happiness in the world of goods.

Cincinnati, Ohio : Open Mentis, c2013.   		c2013
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5415.32 C7  8 WEEK LOAN  AVAILABLE
82
Mark
  Consumer behavior in theory and in action.
Britt, Steuart Henderson.
New York : Wiley, 1970.   		1970
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.32 B8  8 WEEK LOAN  AVAILABLE
83
Mark
  Consumer behaviour and marketing strategy
Peter, J. Paul.
London : McGraw-Hill, 1999.   		1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.33 E8 P4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.33 E8 P4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.33 E8 P4  8 WEEK LOAN  AVAILABLE
84
Mark
  Consumer behaviour : selected readings
Ehrenberg, Andrew, S.C.
Harmondsworth : Penguin, 1971.   		1971
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HB 801 E3  8 WEEK LOAN  AVAILABLE
85
Mark
  Consumer buying intentions and purchase probability : an experiment in survey design.
Juster, F. Thomas (Francis Thomas), 1926-
New York : Nat. Bur. of Econ. Res., 1966.   		1966
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HB 1 N24 O1(99)  8 WEEK LOAN  AVAILABLE
86
Mark
  Consumer kids : how big business is grooming our children for profit
Mayo, Ed.
London : Constable, c2009.   		c2009
BOOK
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 BJL Teaching Reserve  658.80083 MAY  UNTIL CLOSING  ASK at the Reading Room
87
Mark
  Consumers in Europe : a Conservative view
Bethell, Nicholas.
London : European Conservative Group, 1977.   		1977
BOOK
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 BJL Pamphlet Collection p  HC 241.2 B5  8 WEEK LOAN  ASK at the Reading Room
88
Mark
  Consumers in the market : a study in choice, competition and sovereignty.
Fulop, Christina.
London : Institute of Economic Affairs, 1967.   		1967
BOOK
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 BJL 5th Floor  HF 5415 F9  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 F9  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 F9  8 WEEK LOAN  AVAILABLE
89
Mark
  Consuming scenography : the shopping mall as a theatrical experience
Tabački, Nebojša, author.
London : Methuen Drama, 2022.   		2022
BOOK
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 BJL Reading Room 1st floor HDC  HF5430 .T33  7 DAYS  AVAILABLE
90
Mark
  Consumption, identity, and style : marketing, meanings, and the packaging of pleasure

London : Routledge, 1990.   		1990
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.32 C7  8 WEEK LOAN  AVAILABLE
91
Mark
  Contemporary issues in marketing and consumer behaviour
Parsons, Elizabeth.
Oxford ; Burlington, Mass. : Butterworth-Heinemann, 2009.   		2009
BOOK
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 BJL 5th Floor  HF 5415.13 P2  8 WEEK LOAN  LOST IN LIB
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92
Mark
  Contemporary marketing
Boone, Louis E., author.
Australia : Cengage, [2022] 2022 -Access this resource online 		2022
EBOOKS
93
Mark
  Contemporary marketing 2005
Boone, Louis E.
Mason, Ohio : South Western College Publishing, 2005.   		2005
BOOK
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94
Mark
  Contemporary strategic marketing

Basingstoke : Palgrave Macmillan, 2008.   		2008
BOOK
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 BJL 5th Floor  HF 5415 C7  8 WEEK LOAN  AVAILABLE
95
Mark
  Cost problems in modern marketing.
Kjaer-Hansen, Max.
København : Harck, 1965.   		1965
BOOK
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 BJL 5th Floor  HF 5415.1 K6  8 WEEK LOAN  AVAILABLE
96
Mark
  Crackingjack! : sales promotion techniques : and how to use them successfully.
Toop, Alan, 1934-
Aldershot : Gower, 1991.   		1991
BOOK
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 BJL Teaching Reserve  658.82 TOO  UNTIL CLOSING  ASK at the Reading Room
97
Mark
  Critique of commodity aesthetics : appearance, sexuality and advertising in capitalist society.
Haug, Wolfgang Fritz.
Cambridge : Polity Press, 1986.   		1986
BOOK
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 BJL 5th Floor  HF 5415.15 H3  8 WEEK LOAN  AVAILABLE
98
Mark
  Customer behavior : a managerial perspective
Sheth, Jagdish N.
Mason, Ohio : Thomson/South-Western, c2004.   		c2004
BOOK
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 BJL Reading Room 1st floor HDC  HF 5415.32 S5  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.32 S5  4 WEEK LOAN  AVAILABLE
99
Mark
  Customer behavior : consumer behavior and beyond
Sheth, Jagdish N.
Fort Worth, TX : Dryden Press, 1999.   		1999
BOOK
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 BJL 5th Floor  HF 5415.32 S5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.32 S5  8 WEEK LOAN  AVAILABLE
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100
Mark
  Customer chemistry : how to keep the customers you want-- and say "good-bye" to the ones you don't
Naylor, Mary.
Chicago, Ill. : McGraw-Hill, c2002.   		c2002
BOOK
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 BJL 5th Floor  HF 5415.335 N3  8 WEEK LOAN  AVAILABLE
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