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SUBJECTS (1-50 of 196)
Marketing Management
1
Mark
  The 20 Ps of marketing : a complete guide to marketing strategy
Pearson, David J.
London : KoganPage, 2014. -Access this resource online 		2014
EBOOKS
2
Mark
  Basic marketing

London : McGraw-Hill, 2000.   		2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.12 E8 B3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.12 E8 B3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.12 E8 B3  8 WEEK LOAN  AVAILABLE
Click to view copies/volumes at all libraries
3
Mark
  Basic marketing management
Dalrymple, Douglas J.
New York : Wiley, c2000.   		c2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 D1  8 WEEK LOAN  AVAILABLE
4
Mark
  The buck starts here : profit - based sales and marketing made easy.
Molloy, Mary A.
Ohio : Thomson Press, 1996.   		1996
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.8 MOL  UNTIL CLOSING  ASK at the Reading Room
5
Mark
  Business by referral : a sure-fire way to generate new business
Misner, Ivan R., 1956-
Austin, Tex. : Bard Press, 1998.   		1998
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 M6  8 WEEK LOAN  AVAILABLE
6
Mark
  The business marketing course : managing in complex networks
Ford, David, 1944-
Chichester : Wiley, 2002.   		2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 F6  8 WEEK LOAN  AVAILABLE
7
Mark
  The business marketing course : managing in complex networks

Chichester : John Wiley & Sons, c2006.   		c2006
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 F6  8 WEEK LOAN  AVAILABLE
8
Mark
  Business-to-business marketing management : a global perspective
Blythe, Jim.
London : Thomson Learning, 2005.   		2005
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 B6  8 WEEK LOAN  AVAILABLE
9
Mark
  Cases in global marketing strategies
Jeannet, Jean-Pierre.
Boston, Mass. : Houghton Mifflin, c2001.   		c2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 1416 J4  8 WEEK LOAN  AVAILABLE
10
Mark
  Cause related marketing : who cares wins.
Adkins, Sue.
Oxford : Butterworth-Heinemann, 1999.   		1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 A2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 A2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 A2  8 WEEK LOAN  DUE 19-05-24
Click to view copies/volumes at all libraries
11
Mark
  The CIM handbook of strategic marketing.

Oxford : Butterworth-Heinemann, 1998.   		1998
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.8 EGA  UNTIL CLOSING  ASK at the Reading Room
12
Mark
  Constituting management : markets, meanings, and identities

Berlin : Walter de Gruyter, 1996.   		1996
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 31 C7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 31 C7  8 WEEK LOAN  AVAILABLE
13
Mark
  Creating customer value through strategic marketing planning : a management approach
Nijssen, E. J. (Edwin Jacob), 1963-
Dordrecht : Kluwer Academic Publishers, c2001.   		c2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.135 N6  8 WEEK LOAN  AVAILABLE
14
Mark
  Creative genius : an innovation guide for business leaders, border crossers and game changers
Fisk, Peter (Peter Robert), author.
Chichester : Capstone, 2011.   		2011
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 53 F5  4 WEEK LOAN  AVAILABLE
15
Mark
  Creative marketing communications : a practical guide to planning, skills and techniques.
Yadin, Daniel L.
London : Kogan Page, 2001.   		2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.123 Y1  8 WEEK LOAN  AVAILABLE
16
Mark
  Culture and positioning as determinant strategy : personality and the business organization.
Ellson, Tony, 1953-
Basingstoke : Palgrave Macmillan, 2004.   		2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 E4  8 WEEK LOAN  AVAILABLE
17
Mark
  Digital disruption in marketing and communications : a strategic and organizational approach
Magnotta, Edoardo, author.
London ; New York, New York : Routledge, [2020] -Access this resource online 		2020
EBOOKS
18
Mark
  Digital disruption in marketing and communications : a strategic and organizational approach
Magnotta, Edoardo, author.
London : Routledge, Taylor & Francis Group, 2021.   		2021
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF5415.13 .M3195  7 DAYS  AVAILABLE
19
Mark
  The discipline of market leaders : choose your customers, narrow your focus, dominate your market
Treacy, Michael.
London : HarperCollins, 1996.   		1996
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 58.9 T7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 58.9 T7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 58.9 T7  8 WEEK LOAN  AVAILABLE
20
Mark
  Entrepreneurial marketing : an effectual approach
Nijssen, E. J. (Edwin Jacob), 1963-
London : Routledge, 2017. -Access this resource online 		2017
EBOOKS
21
Mark
  Entrepreneurial marketing : the growth of small firms in the new economic era
Bjerke, Björn, 1941-
Cheltenham : Edward Elgar, 2002.   		2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.13 B6  4 WEEK LOAN  AVAILABLE
22
Mark
  The entrepreneur's guide to marketing
Everett, Robert F.
Westport, Conn. ; London : Praeger, 2009. -Access this resource online 		2009
EBOOKS
23
Mark
  A framework for marketing management
Kotler, Philip.
Upper Saddle River, N.J. : Prentice Hall, 2001.   		2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.13 K8  4 WEEK LOAN  AVAILABLE
24
Mark
  Global marketing strategies
Jeannet, Jean-Pierre.
Boston, Mass. : Houghton Mifflin, 1998.   		1998
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 1416 J4  4 WEEK LOAN  AVAILABLE
25
Mark
  Global marketing strategies
Jeannet, Jean-Pierre.
Boston : Houghton Mifflin, 2004.   		2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 1416 J4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 1416 J4  Casebook  8 WEEK LOAN  AVAILABLE
26
Mark
  How come your marketing plans aren't working? : the essential guide to marketing planning
McDonald, Malcolm.
London : Kogan Page, 2005.   		2005
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 M1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.13 M1  8 WEEK LOAN  AVAILABLE
27
Mark
  How to prepare a marketing plan : a guide to reaching the consumer market
Stapleton, John, 1938-
Aldershot : Gower, c1998.   		c1998
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 S7  8 WEEK LOAN  AVAILABLE
28
Mark
  How to write a marketing plan
Westwood, John, 1947-
Philadelphia, PA : Kogan Page Limited, 2013.   		2013
EBOOKS
29
Mark
  How to write a marketing plan : define your strategy, plan effectively and reach your marketing goal
Westwood, John, 1947- author.
London, England ; New York, New York ; New Delhi, India : Kogan Page, [2019] -Access this resource online 		2019
EBOOKS
30
Mark
  Inside information : making sense of marketing data
Smith, D. V. L.
Chichester : Wiley, 2001.   		2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.2 S6  8 WEEK LOAN  AVAILABLE
31
Mark
  Internal marketing directions for management

London : Routledge, 2000. -Access this resource online 		2000
EBOOKS
32
Mark
  Internal marketing : directions of management

London : Routledge, 2000.   		2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 I6  8 WEEK LOAN  AVAILABLE
33
Mark
  Internal marketing : tools and concepts for customer-focused management
Ahmed, Pervaiz K.
Oxford : Elsevier Butterworth-Heinemann, 2002.   		2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 A2  8 WEEK LOAN  AVAILABLE
34
Mark
  International marketing
Czinkota, Michael R.
Fort Worth, Tex. : Dryden Press, 1998.   		1998
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  HF 1416 C9  UNTIL CLOSING  ASK at the Reading Room
35
Mark
  It's not rocket science : using marketing to build a sustainable business
Goozé, Mitchell.
Santa Clara, Calif. : Institute for Marketing and Innovation, 2002.   		2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.13 G6  4 WEEK LOAN  AVAILABLE
36
Mark
  Journal of marketing management : journal of the Academy of Marketing.

Argyll : Westburn Publishers Ltd., 2007-2011.   		2011
Finance
37
Mark
  Know your customer : new approaches to understanding customer value and satisfaction
Woodruff, Robert B.
Malden, Mass. : Blackwell Business, 1996.   		1996
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.32 W8  4 WEEK LOAN  AVAILABLE
38
Mark
  Knowledge-based marketing : the twenty-first century competitive edge.
Chaston, Ian.
London : Sage Publications, 2004.   		2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 C4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 C4  8 WEEK LOAN  AVAILABLE
39
Mark
  Lessons from a chief marketing officer : what it takes to win in consumer marketing.
Kirk, Bradford C.
New York : McGraw-Hill, c2003.   		c2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 K5  8 WEEK LOAN  AVAILABLE
40
Mark
  Malcolm McDonald on marketing planning : understanding marketing plans and strategy.
McDonald, Malcolm.
London : Kogan Page, 2008.   		2008
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.81 MCD  UNTIL CLOSING  ASK at the Reading Room
41
Mark
  Management skills in marketing.
Morse, Stephen, 1924-
Chalford : Management Books 2000, 2000.   		2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.8 MOR  UNTIL CLOSING  ASK at the Reading Room
42
Mark
  Managing business interfaces : marketing, engineering and manufacturing perspectives

London : Kluwer Academic Publishers, c2004.   		c2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658 CHA  UNTIL CLOSING  ASK at the Reading Room
43
Mark
  Managing marketing
Palmer, Roger (Roger A.)
Amsterdam : Butterworth-Heinemann, 2007.   		2007
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 P1  8 WEEK LOAN  AVAILABLE
44
Mark
  Market-based management : strategies for growing customer value and profitability.
Best, Roger J.
Upper Saddle River, N.J. : Prentice Hall, 2000.   		2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.8 BES  UNTIL CLOSING  ASK at the Reading Room
45
Mark
  Market-based management : strategies for growing customer value and profitability.
Best, Roger J.
Upper Saddle River, N.J. : Prentice Hall, 2004.   		2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 B5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.13 B5  8 WEEK LOAN  AVAILABLE
46
Mark
  Market-driven management : how to define, develop, and deliver customer value
Webster, Frederick E.
Hoboken, N.J. : Wiley, c2002.   		c2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 W3  8 WEEK LOAN  AVAILABLE
47
Mark
  Market-led strategic change : transforming the process of going to market
Piercy, Nigel.
Oxford : Butterworth-Heinemann, 1997.   		1997
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.8 PIE  UNTIL CLOSING  ASK at the Reading Room
48
Mark
  Market-led strategic change : transforming the process of going to market
Piercy, Nigel.
Hoboken : Taylor and Francis, 2008. -Access this resource online 		2008
EBOOKS
49
Mark
  Marketing.

Oxford : Blackwell Publishers, 1996.   		1996
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.8 MER  UNTIL CLOSING  ASK at the Reading Room
50
Mark
  Marketing
McDaniel, Carl D.
Mason, Ohio : Thomson/South-Western, c2006.   		c2006
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415 M1  4 WEEK LOAN  AVAILABLE
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